Post by account_disabled on Mar 7, 2024 18:05:36 GMT 9.5
Can a B2B company increase engagement, customers and (consequently) turnover through Instagram and TikTok ? The question is anything but trivial and deserves an in-depth answer. In the cliché, a company that targets the B2B market doesn't have much in common with social networks like Instagram and even less TikTok. But the reality is much more complex and even a B2B company can obtain concrete results on the two social networks so loved by Millennials and Generation Z. It all depends on the analysis and study of the company's B2B marketing strategy, which can also include Instagram and TikTok, as long as there are concrete growth prospects.
According to the 2020 B2B Marketing Observatory Germany Phone Number report , the majority of companies analyzed use social media for the first phase of the approach, while they prefer to make the sale on the website. Among the most used social networks, LinkedIn and Facebook are at the top, but Instagram is also growing, especially for the first steps of the customer journey. Instagram for B2B: how, when, why to use it Instagram is a social network with numerous features , which has evolved from an image and photo platform over time, offering many more possibilities to users, including companies. On the B2B side, one might think that Instagram has little potential and that the bulk of the social game is played on LinkedIn.
However, as mentioned, the matter is more complex. The social network owned by Facebook (or rather, Meta) is in fact an excellent platform for visual storytelling, the ideal place for a brand - even in the business-to-business market - to show its history, its values and its mission in a different, compelling and above all "engaging" way. TikTok and B2B: a possible marriage For some time now, TikTok has been much more than the "ballet" social network, intended only for very young people: over time and the evolution of the platform, it has become a powerful marketing tool.
According to the 2020 B2B Marketing Observatory Germany Phone Number report , the majority of companies analyzed use social media for the first phase of the approach, while they prefer to make the sale on the website. Among the most used social networks, LinkedIn and Facebook are at the top, but Instagram is also growing, especially for the first steps of the customer journey. Instagram for B2B: how, when, why to use it Instagram is a social network with numerous features , which has evolved from an image and photo platform over time, offering many more possibilities to users, including companies. On the B2B side, one might think that Instagram has little potential and that the bulk of the social game is played on LinkedIn.
However, as mentioned, the matter is more complex. The social network owned by Facebook (or rather, Meta) is in fact an excellent platform for visual storytelling, the ideal place for a brand - even in the business-to-business market - to show its history, its values and its mission in a different, compelling and above all "engaging" way. TikTok and B2B: a possible marriage For some time now, TikTok has been much more than the "ballet" social network, intended only for very young people: over time and the evolution of the platform, it has become a powerful marketing tool.