Post by account_disabled on Mar 9, 2024 15:19:59 GMT 9.5
FreeWheel, a company of the large US cable operator Comcast, has published the report for the second quarter of 2018 on the change in video advertising compared to the same period of 2017. An undoubtedly positive trend that cuts across all platforms and devices, which has seen the premium video content on the rise. Enhance your brand now with Ediscom branding solutions! For more info click here . Continuously growing video advertising Share on Facebook Share on LinkedIn REQUEST INFO ON DISPLAY ADV! Among the fastest growing statistics we note in particular the views , which rose by 22% compared to the April-June 2017 quarter .
As often happens, the most significant numbers come Hong Kong Telegram Number Data from mobile: momentarily leaving aside video advertising, in fact, the Ad views were the protagonists of a significant +46% compared to 2017. Returning to the video format, it is interesting to note how the report produced highlights its notable importance in terms of engagement: the completion rate of premium videos has in fact increased by 94-96% for regarding mid-roll ads and 91% when talking about pre-roll ads.
This is a trend that has also been implemented and exploited by large companies such as, just to name one, Youtube, which has enriched mobile adverts with the Vertical Video Ads format , used for the first time - and with positive feedback - by Hyundai, to present his new Kona SUV.FreeWheel, a company of the large US cable operator Comcast, has published the report for the second quarter of 2018 on the change in video advertising compared to the same period of 2017.
As often happens, the most significant numbers come Hong Kong Telegram Number Data from mobile: momentarily leaving aside video advertising, in fact, the Ad views were the protagonists of a significant +46% compared to 2017. Returning to the video format, it is interesting to note how the report produced highlights its notable importance in terms of engagement: the completion rate of premium videos has in fact increased by 94-96% for regarding mid-roll ads and 91% when talking about pre-roll ads.
This is a trend that has also been implemented and exploited by large companies such as, just to name one, Youtube, which has enriched mobile adverts with the Vertical Video Ads format , used for the first time - and with positive feedback - by Hyundai, to present his new Kona SUV.FreeWheel, a company of the large US cable operator Comcast, has published the report for the second quarter of 2018 on the change in video advertising compared to the same period of 2017.