Post by account_disabled on Jan 24, 2024 18:49:57 GMT 9.5
Agency representatives often encounter clients' disdain for analytics. Like, you have free Google Analytics, so why more? Some even insist that the contracting agency independently pays for the analytical services necessary to work on a specific order. Today we will tell you how to justify connecting call tracking to such clients - from the point of view of business benefits. Reading time: 14 minutes 1. Identifying advertising channels that sell 2. Calculation of the cost of attracting a client and return on investment 3. More chances for successful sales and upselling What does Ringostat Smart Phone give to business?
4. Obtaining Fax Lists non-obvious insights about advertising and the work of the sales department How businesses can use it: How an agency can use it: 5. Optimize the call center work schedule and advertising display time 6. Data transparency Summary: how call tracking is useful for an agency client 1. Identifying advertising channels that sell “Awareness of the problem is the first step to solving it.” Therefore, the first thing that should be conveyed to a customer who has a lot of calls is that he loses sight of most of the conversions.
Because of this, some of the advertising costs are inevitably wasted. At the same time, calling by phone is the most important target conversion, because the calling user is usually “warm” enough to dial the company’s number and spend their time talking. Only after installing call tracking can we talk about identifying the most successful campaigns. This is especially true for niches in which users most often contact by phone. A striking example was given by our partner, the Kazakh agency Smartum . The telecommunications company believed that satellite communications campaigns were most effective, and regularly spent a significant budget on them.
4. Obtaining Fax Lists non-obvious insights about advertising and the work of the sales department How businesses can use it: How an agency can use it: 5. Optimize the call center work schedule and advertising display time 6. Data transparency Summary: how call tracking is useful for an agency client 1. Identifying advertising channels that sell “Awareness of the problem is the first step to solving it.” Therefore, the first thing that should be conveyed to a customer who has a lot of calls is that he loses sight of most of the conversions.
Because of this, some of the advertising costs are inevitably wasted. At the same time, calling by phone is the most important target conversion, because the calling user is usually “warm” enough to dial the company’s number and spend their time talking. Only after installing call tracking can we talk about identifying the most successful campaigns. This is especially true for niches in which users most often contact by phone. A striking example was given by our partner, the Kazakh agency Smartum . The telecommunications company believed that satellite communications campaigns were most effective, and regularly spent a significant budget on them.